Not sure how to start sending your custom texts? Here’s the step-by-step. How to Get Started With Personalized Text Messages You can store your contacts in one master list or create separate lists for different types of contacts.įor example, you may want to have one list for customers and another for employees, or separate lists for each location your business owns. You can also add an unlimited number of custom fields specific to your contacts.Ī list is a group of contacts, along with their custom fields. All SimpleTexting accounts include default fields such as: If you’ve never sent a personalized text message before, there are a few important terms you should know before diving in.ĭata Collection is a tool that lets you send questions to your contacts and record their responses in a custom field.Ī custom field is a piece of information about a contact. Personalized Text Campaigns – Key Terms To Know They’re going quick, so be sure to grab a pair before they’re gone! Hello Lisa! Just to let you know your favorite shorts are back in stock. What Are the Benefits of Personalized Text Messages? However, if you’re sending a mass text, it can take a little more creativity to make recipients feel like the text is meant just for them. When texting one-on-one, as in the case of customer service, your messages should naturally be more personal. Personalized messages can range from small touches, like adding a name, to messages based on the interests of a specific group of people, to texts written with one specific person in mind.īy sending a personalized text message or custom SMS message, you can not only give your customers a better experience, but also promote better performance for your marketing campaigns. That’s a lot of background noise, meaning your audience is more likely to interact with a message that feels like it was written specifically for them. These impressive engagement rates are even higher when the text messages are personalized.įorbes has reported that consumers are exposed to around 10,000 brand messages per day. In fact, 90% of text messages are read within three minutes of being received, and 45% of them receive a response. Why Send Personalized Text Messages?Įven when they’re not personalized, SMS messages are one of the most effective forms of communication. We’ll give you the full breakdown on how to send personalized text messages and why they deliver better results than more general messages. This doesn’t just make your audience feel valued, it also boosts the effectiveness of your campaign. It only takes a moment to insert a first name, last name, or custom field to your SMS messages. Underperforming marketing channels to the curb #onlinemarketer #businesstips ♬ original sound – schlongerdonger
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